3 Indian technology companies ranked in world’s 100 most valuable brands

Introduction

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According to the Kantar BrandZ Most Valuable Global Brands Report 2024, TCS has captured the 46th spot in the list with Airtel and Infosys sitting at 73rd and 74th spots, respectively.The list also has HDFC Bank on 47th position – just below TCS.”Even through a tough year of disruption and volatility globally, we stayed focused on delivering on our brand promise and let our purpose point the way for Infosys.

3 Indian technology companies ranked in world's 100 most valuable brands
3 Indian technology companies ranked in world’s 100 most valuable brands

Through the uncertainties, our clients trusted us to help them navigate their next with cutting edge digital-first, cloud-first, and AI-first approach. We remained committed to amplifying human potential and creating the next opportunity for all – people, businesses, and communities,” said Sumit Virmani, EVP and global chief marketing officer, Infosys.TCS is the 16th largest brand in Business Technology and Services Platform while Infosys – which has made it to the list for the third consecutive year – is at the 20th spot.

Airtel is on the 7th spot in Telecom Providers list. This Indian tech company is a “brand with momentum” Kantar BrandZ Most Valuable Global Brands Report 2024 also mentions HCLTech as another IT services company to look for in the near future. “HCLTech is an Indian multinational IT consulting company with a presence in 52 markets. It offers solutions in areas such as Al-driven software development and engineering lifecycle management,” the report said, highlighting it among the three “brands with momentum”.

Top tech companies in the list Apple is the world’s top brand in the Kantar BrandZ Most Valuable Global Brands Report 2024, and is joined by Google, Microsoft and Amazon in the top 5 places. Out of the top 10 spots in the list, 8 are captured by technology companies.

The 2024 Forbes World’s Most Influential CMOs List.

The 12th annual Forbes World’s Most Influential CMOs list recognizes 50 chief marketers whose influence on brands and business around the world is outsized. By Seth Matlins, Managing Director, Forbes CMO Network. Additional reporting by Liz Kneebone Despite conventional wisdom suggesting otherwise, stone tool-making, which dates back 2.7 million years, is the world’s oldest profession. Marketing must then be the world’s second oldest, since someone needed to effectively communicate to someone else that the tools were available for purchase or in trade for an armadillo.

What’s changed about marketing in the last 2.7 million years? Everything and nothing. Creating and capturing demand in order to create a profitable customer remains a marketer’s fundamental job. This is just as it was in the Micoene epoch, even if it has gotten a tad more complex, and the tools more sophisticated than stone. Today’s CMO is tasked with separating a few signals from a global cavalcade of noise in order to guarantee growth certainty in perpetually uncertain times.

Traditional constructs and measures of what was once within a chief marketer’s control have gone the way of flip-phones, and marketing has become decentralized, disaggregated, democratized, and, far too often, siloed within enterprises, making the job of determining the optimal allocation of scarce resources—in order to create and capture demand—more difficult than at any time in history, at least until tomorrow.

Recognizing this, as we publish the 12th annual Forbes World’s Most Influential CMOs list, when considering the ROI of a CMO’s influence, and with apologies to Shakespeare, “to do or not to do” may be the most relevant question. Because maybe the hardest part—the brutally hard part of being a great and influential CMO—is deciding what not to do. Doing something is easy. Doing something that works is much less so.

And in a world where opportunities are in far greater supply than the resources to take advantage of them, determining where and on what not to focus, not to spend, invest, or allocate time or capital; where and on what not to give attention, and when not to take a risk; when not to change course; when not to stick with the status quo (and when to); when to have the courage of conviction and when to let your convictions evolve; where, when, and how to apologize for that gone awry and when not, etc.etc. etc., etc. can all and often be the difference between business growth and business decay.

Sacrifice and focus are of course the essence of strategy and strategic discipline, but, today, creating and capturing demand is as much of a consequence of the road not taken, the thing not done, as that which is. And the effective exercise of CMO influence lies in finding the situational and circumstantial balance between “fortune going to the bold” and, with another nod to Shakespeare, “discretion (being) the better part of valor.” No easy task.

Reasonable conversations about the CMO’s evolving role and equally unreasonable click-bait headlines about its disappearance both mask and highlight the pressures facing CMOs. They are surrounded by C-suite colleagues who rarely have any marketing experience (and yet think they do) and who are far more expert in the black and white of numbers but not the fifty shades of grey coloring human attitudes and purchase behaviors.

Perpetually uncertain socio-economic conditions; exponential technological advance shifting geo-political landscapes; a new generation of consumers; the largest generational transfer of wealth in human history; the ebbs and flows of human anxiety, fears, pessimism, optimism, and hope, among others, all go hand-in-hand with those confronting the brands and businesses these CMOs help steward and of the CEOs they work with and for, can all hijack a CMO’s well laid plan in an instant.

All of this often finds marketing leaders reasonably feeling as if they are damned-if-they do and-damned-if-they don’t. Despite all this and so much more, the 50 chief marketers recognized on the 2024 Forbes World’s Most Influential CMOs List, along with this year’s two Forbes CMO Hall of Fame inductees (along with their teams), rise above these challenges and constraints to drive their brands and businesses forward. There is much to learn from what each and every one does and does not do to create customers.

From how they are influencing the character and destiny of our industry, and indeed the world itself, as surely as they do the trajectory of their own brands and companies. And like the increasingly complicated exercise of a chief marketer’s influence, our evaluation of it also requires context, and we recognize what one considers “influential” another might not.

So goes marketing, and as with every other aspect of it, reasonable people can disagree—which is why, along with our primary research partner, Sprinklr, and with essential supplemental data and analysis provided by LinkedIn, we take a broad, multifaceted, rigorous, and data-led approach to it, ultimately analyzing nearly 8 billion individual data points to get to the 50 chief marketers recognized here. (Find more on this year’s methodology here and in Sprinklr’s companion report.)

We invite you to get to know the 50 chief marketers on this year’s list, along with the two inductees into the 2024 class of the Forbes CMO Hall of Fame. The thinking, strategic approaches, leadership, influence, and impact of this year’s honorees deserve both recognition and, perhaps even more importantly, consideration. Each has our appreciation for their contributions to the art, science, and practice of marketing and the growth of business globally.

THE FORBES CMO HALL OF FAME

This is the third class of the Forbes CMO Hall of Fame, created in 2022 to recognize those chief marketers who have, or would have, appeared on our World’s Most Influential CMOs list five times. Given the massive changes to marketing, a recognition of this sort is an extraordinary achievement. Coming into 2024, three chief marketers had been recognized on the list 4 times previously and were thus eligible for induction.

Of the three, it is our privilege to induct two into the Forbes CMO Hall of Fame class of 2024, Andrea Brimmer, Chief Marketing and PR Officer for Ally Financial, and Dara Treseder, CMO for Autodesk, Both would have been recognized on the 2024 World’s Most Influential CMOs List a fifth time. Brimmer and Treseder join the 19 marketers inducted previously, all of whom are recognized for the enduring influence and impact they’ve had on the brands and businesses they’ve led, on our industry, and, often, on the cultural landscape itself.

The Forbes World’s Most Influential CMOs List: 2024

CMO Company: Netflix (United States)

Lee is the CMO for the world’s largest streaming services company and one of the most culturally influential. With influence and remit across both the company’s B2B and B2C audiences, Lee also has oversight of Netflix’s marketing creative and customer experience strategy globally, with a marketing spend reported to be in excess of $2.5 billion (USD) annually. Among a portfolio of objectives, Lee is focused on driving viewership of the company’s content portfolio to some 270 million subscribers while also, since the company’s pivot to in-platform advertising, ensuring an “in-culture experience” for Netflix’s growing portfolio of advertisers.

Her work is seen, and her influence is activated and expressed in 190 countries around the world. As the company expands into sports, gaming, and events, Lee and her team are committed to ensuring the brand’s ongoing place in the cultural firmament, creating fan-driven experiences, and supporting its massive slate of creators and content. Strategically,

Lee is intent on marketing with fans and not simply to consumers; examples include promoting the new season of Bridgerton by immersing fans the world-over with early 19th century imagery and building the brand’s interactive Roblox “Nextworld” theme park, where fans are able to interact with I.P. from across the streamer’s content portfolio. Lee’s influence is helping make Netflix one of the few entertainment company brands that matter. The company recently reported year-over-year (YoY) subscriber growth of 9 percent and revenue growth of nearly 15 percent for the period ending March. As of the close of markets on June 7th, the company’s market cap had increased by more than 56% YoY.

Chief Marketing and Customer Experience Officer (USA) Company:

McDonald’s (United States) Hassan is responsible for the breadth of McDonald’s U.S. marketing portfolio, overseeing the digital, media, CRM, brand content and engagement, consumer insights, and menu strategy for the US market, which accounts for roughly 40% of the global sales of the world’s most valuable QSR brand.

As leader of a marketing organization representing some 13,500 restaurants, Hassan has moved the company from a traditional calendar of activations, to a “fan-to-fan” strategy focused on driving the brand’s cultural resonance and relevance. Believing that “when culture calls, you have to call back,”

Hassan and his marketing organization have created an ongoing dialogue with both the brand’s fans and its more casual consumers, helping deliver same-store sales growth for 15 consecutive quarters. His focus on the intersection of creative effectiveness and culture, has resulted in some of the most viral and influential marketing moments of the past year, including those leveraging the brand’s legacy IP, like the Hamburglar and Grimace. Weeks ago, the Effies named McDonald’s the most effective U.S. brand. For fiscal 2023, US sales growth was up 8.7% YoY.

CMO Company: Visa (United States)

As CMO for the diversified financial services giant, Cooper leads marketing for the company’s products, services, and solutions in 200 countries and territories globally, and across their consumer, B2B, product marketing, and marketing services businesses. Since arriving at Visa from BlackRock in May 2022, Cooper has shifted the brand’s strategic focus and behaviors to better use Visa’s global platform and reach to “improve people’s lives.” For Cooper and Visa’s marketing, this is more than a mission, it’s the strategic anchor around which he’s building Visa’s brand beyond its roots in payment services.

He’s reinterpreting how the company leverages and shows up with long-standing partners like the Olympics, while also bringing the company into new cultural strongholds like gaming and the Creators space. Visa’s market share is nearly 2x its nearest traditional competitor and the brand has over 4.3 billion cards, accepted at over 120 million merchants globally, in circulation. As of the company’s 2Q24 earnings report, global payments volume was up 8% year-over-year, , and the company reported revenues had increased nearly 10% versus the same period one year ago. As of the close of markets on June 7th, Visa’s stock was up nearly 25% YoY.

CMO Company: Walmart (United States)

As CMO of the world’s largest retailer, one with over 255 million member- and customer-visits weekly, White is responsible for customer insights and the full range of marketing strategy, planning, and customer experience. White’s influence and marketing are changing how Walmart customers’ shop, and he has been central to the company’s on-going digital transformation, e-commerce evolution, and enhanced focus on the brand’s cultural and next-gen shopper relevancy. Among marketing’s true pioneers of content-embedded retail experiences, in the past year, Walmart turned a partnership with a major motion-picture release into a first-of-its-kind, made-for-social, shoppable mini-series, and created their own original content rom-com, which allowed viewers to seamlessly add products from scenes to their carts in real-time.

The company also recently announced a new state-of-the-art, 80,000-square-foot production facility in Los Angeles, where they’ll create content ”at the speed of culture and retail.” This, along. with the on-going development of Walmart Creator, provides further evidence of the world’s largest retailer’s commitment to social commerce.

Title: Chief Digital and Marketing Officer Company: L’Oréal (France)

As Chief Digital and Marketing Officer for the world’s leading beauty company, and one of the two or three largest advertisers globally, Dubey is pioneering a new standard for consumer experience in the beauty category that is physical, digital, and virtual.

With oversight for marketing for the company’s 37 global brands—including Lancôme, L’Oréal Paris, Maybelline, and Garnier—Dubey’s influence is seen not just in the growth of the French conglomerate, but the behaviors of the category worldwide. Focused on “inventing the future of beauty,” L’Oréal’s marketing and operations forge an inextricable link between growth and social and environmental commitments.

Dubey has helped transform the company’s marketing model, helping accelerate the contribution of new business models like social-commerce, and adopting new science, tech, and data-driven solutions, including embedding over 1.5 billion products with QR codes. In the past year, L’Oréal’s digital services drove over 100 million sessions, contributing to a massive share of category influence. The company reported like-for-like growth of 10.9% at the end of FY22. As of the close of markets on June 7th, YoY, L’Oréal’s market cap was up nearly 13 percent.

SVP Worldwide Marketing Company: Apple (United States)

As SVP of Worldwide Marketing for the world’s second most valuable company and one of its cultural touchstones, Joswiak’s influence is seen across the breadth of Apple’s iconic products and services globally, including its evolving lineup of iPads, iPhones, MacBooks, the Apple Vision Pro, and AppleTV+. There are over 2 billion active Apple devices in use around the world, and Joswiak’s responsibilities include working to maintain the company’s reputation as a market leader as both it and the tech industry undergo a radical AI-driven transition. Beyond the launch of its new products, the company’s marketing continues to shape and influence culture and conversation.

 Global CMO Company: AB InBev (Belgium)

CMO of the world’s largest brewer since 2022, the almost 20 year company veteran oversees marketing strategy across the company’s brand portfolio globally. Marcondes’s responsibilities are many and include driving innovation throughout the brewer’s marketing, and for both global and regional brands, including Corona, Bud Light, Stella Artois and Brahma, among others, on an aggregated basis, ABI is one of the world’s largest advertisers.

Focused on creativity as a growth driver, Marcondes influence can be seen across the breadth of the company’s culturally relevant, human-first marketing. He and his teams have broken new ground for creative and business partnerships, including one with the Chinese government designed to support lime farmers and new lines of business and growth in a country accounting for 25% of global beer consumption.

In a recent report on the world’s most valuable beer brands, AB InBev brands held 4 of the first 5 positions, and Marcondes is the first CMO to be named WARC’s Most Effective Advertiser for three consecutive years. For FY23, AB InBev reported revenue was up 7.8%, and as of June 7th, the company’s market cap had increased almost 13% YoY.

 Brand President and CMO Company: New Balance (United States)

With a remit including product and demand creation initiatives at a global level, Davis oversees the breadth of New Balance’s marketing, brand, brand purpose, culture, and strategic roadmap. Under his marketing leadership and influence, the 118-year-old brand has undergone a massive turnaround and cemented its status as a quiet luxury staple.

Davis keeps the brand at the beating heart of culture and avoids mimicking traditional category tactics, which is just part of why the brand consistently ranks among the top three on Hypebeast’s vaunted brand rankings. Finding ways to engage new generations and the fashion-conscious while not leaving behind its legacy as a “dad sneaker,” Davis and his team have driven partnerships and marketing creative that consistently breaks through the noise in a saturated market. From Teddy Santis, Klutch Sports, baseball icon Shohei Ohtani, Stone Island, and rapper Amine, Davis gives the brand’s partners license to create and promote.

TCMO Company: National Football League (United States)

As Chief Marketing Officer for one of the world’s most popular sports leagues, Ellis has responsibility for all aspects of the NFL’s marketing strategy, including research, content, advertising, branding, operations, and consumer engagement. Strategically focused on expanding not just the NFL’s growth, but the game’s appeal, accessibility, and relevancy to new generations and audiences globally, Ellis has been a key contributor to the growth of flag football and the NFL internationally.

Rooted in creativity, courage and humanity, his body of marketing work, which includes the Emmy-winning Super Bowl LVII campaign “Run With It,” helped lead to flag football becoming an Olympic sport in 2028, and women’s flag becoming a high school varsity sport. Leveraging the league’s proprietary data and technology and in partnership with Disney+, ESPN and Pixar, Ellis helped spearhead a real-time, animated alt-cast of a game. This past year, the NFL accounted for 93 of of the top 100 TV shows in the U.S. and the privately held league reported that viewership rose 7% YoY.

Chief Creative Officer For Marketing and Communication Company: Ikea (Netherlands)

With oversight of both the marketing and product development functions at the iconic furniture maker and retailer, which sees 850 million customer visits annually, Karlsson’s influence is written across the breadth of IKEA’s marketing strategy. Leveraging the brand’s historic equities and simultaneously introducing new modernized products and styles, Karlsson’s ambition is that IKEA be a positive social force, and he and his marketing and product teams are emphasizing sustainability at a time when many companies are scaling back their efforts or adjusting net-zero targets.

To expand perceptions of the brand, the company’s marketing is placing IKEA in heretofore untapped luxury spaces, including the launch of a line of at-home gym equipment that debuted at Art Basel, and the brand recently announced the opening of an Ikea store inside Roblox. To staff this virtual storefront, the company is actively hiring a human-to-virtual workforce. Karlsson and the company continue building on the brand’s long-standing heritage in affordability and, in the face of continued global inflation, have reduced prices to better support their customers. The privately held company announced that 2023 sales were up almost 7% YoY.

 Chief Brand Officer Company: The Walt Disney Company (United States)

As Chief Brand Officer of one of the most well-known companies and brands in the world, Ayaz oversees the global management of Disney’s portfolio of brands and franchises, including marketing campaigns, digital and social strategy. But, as President of Marketing for The Walt Disney Studios and Disney+, his remit also includes leading a global team responsible for all aspects of marketing for a diverse range of creative brands, including Disney, Pixar, Marvel, Lucasfilm, and 20th Century Studios. Ayaz spearheaded a first-of-its-kind partnership with TikTok, launching the Disney100 hub, which in its first month alone added over 170 million new followers across Disney’s social footprint, making a significant impact on the company’s community-building efforts.

Global Brand Officer Company: LVMH (France)

Delhoume is the Global Brand Officer for the world’s most valuable luxury holding company, and its portfolio of globally iconic brands, including Louis Vuitton, Givenchy, Moet Hennessy, and Hublot, to name just four among its 75 Houses. Delhoume oversees six operating categories, including Media, Customer Research, Brand Image, and Content, all of which fall under what the company refers to as a Center of Expertise. Delhoume and her teams are focused on helping each LVMH Maison drive brand desirability, the hallmark of luxury brand relevancy and performance, and central to the company’s valuation.

As leader of this center of expertise, Delhoume and her team help each brand sharpen positioning, enhance creativity, connect with customers, and balance long-term brand-building and short-term performance. Across its Maison’s, LVMH is reported to be one of the largest advertisers in the world, spending in excess of $10 billion (USD). Despite ongoing uncertainty across the global economy, as of the close of markets on June 7th, the company’s market cap was up 4 percent YTD.

Chief Growth & Marketing Officer Company: Unilever (United Kingdom)

Eggleston Bracey oversees marketing and growth strategies across the multinational FMCG giant’s portfolio of brands. On an aggregated basis, the portfolio adds up to Unilever’s being one of the world’s largest spenders on advertising annually. Intent on hastening the path to growth for the company’s brands by continuing to transform their marketing models, her influence is seen in the work being done to bring the company into the next generation of marketing. Eggleston Bracey, who also sits on Unilever’s Executive Board, developed a proprietary system, the “5S Model,” reverse engineering the path from sale back to the top of the funnel.

Certain that businesses can be forces of good, Eggleston Bracey continues emphasizing equity and inclusion even as other industry leaders have taken a step back in the face of increasing politicization. Eggleston Bracey is focused on driving growth for Unilever’s top 30 brands; 16 of whom (including Dove, Hellman’s, and Magnum) are in what is referred to as the 1 billion Euro Club, while the growth potential of the other 14 places them among the most likely to become part of the Club.

Militarized Cybertruck cop cars are coming

Militarized Cybertrucks driven by cops and private security forces may soon cruise US streets—a scenario repeatedly endorsed by Tesla CEO Elon Musk himself. And while fans of the chunky, soap-phobic, recall-prone EV previously teased similar projects, at least one California-based Tesla alterations company is officially advertising Cybertruck “upfitting” packages to police and other “tactical response” customers.

Cybertruck goes @UpfitTesla Introducing worlds first Police Cybertruck ready for Patrol use now from here to Mars! Police CT IRL pic.twitter.com/Jyb9CQjh24

— UNPLUGGED PERFORMANCE (@UnpluggedTesla) May 30, 2024

But judging from recent rumblings on one of the most popular Cybertruck forums, fleets of law enforcing “Bladerunners” may be on the horizon. In a May 30 post to Cybertruck Owners Club, user and website sponsor “UP_Frank” uploaded a brief video clip depicting a modded, matte gray version of the vehicle with blue-and-red flashing LED light bars on its roof and sides.

“Now this is cool. Imagine getting pulled over by this? Not sure if I would be worried or fangirling,” they wrote above the video, citing a company called Unplugged Performance and its subsidiary, UP.FIT, as responsible for the alterations.

‘The finest in apocalypse technology’

The Cybertruck has embodied sci-fi dystopian living since its reveal almost five years ago. Musk once described the sharp-edged, stainless steel EV as “an armored personnel carrier from the future— what Bladerunner [sic] would have driven” and even half-joked during its (much delayed) rollout event that the Cybertruck represents the “finest in apocalypse technology.” Although the $60,990 base model isn’t equipped for off-the-lot police work, Musk openly backs cops on patrol in Cybertrucks—a possibility also hinted at last year by close friend and Oracle co-founder, Larry Ellison.

But one company appears to have beaten Oracle to the punch. Based in Hawthorne, California, Unplugged Performance has sold various Tesla model modification packages since 2013. In April, however, the company entered a new market—municipal police partnerships, beginning with an Anaheim PD pilot program partnership to supply local law enforcement with multiple upgraded Tesla Model Y cop cars. UP.

FIT, meanwhile, appears to be a new venture within Unplugged’s larger organization explicitly advertised as “accelerating deployment of the next generation police and fleet vehicles” meant for “American Hero’s [sic].”

UP.FIT service packages are currently categorized for “Patrol,” “Admin,” or “Tactical & Speciality” depending on a customer’s needs. Patrol tier vehicles are billed as “the best black & white available” and allegedly were “developed and engineered from the ground up, with feedback from hundreds of agencies.” Admin options are intended for law enforcement transport and investigations, while Tactical & Speciality are directly marketed for K-9 units, watch commanders, and “SWAT or military use.” Cybertruck packages include upgrades such as front compartment rifle and shotgun mounts, “pursuit rated tires,” and siren systems.

With the all-wheel drive Cybertruck’s current $79,990 price, it stands to reason the combined taxpayer cost for a vehicle and new UP.FIT features could easily top $90,000. While UP.FIT’s website doesn’t offer any price ranges, Unplugged Performance lists similar products on its online store. A 50-inch, 48V double row LED light bar for the Cybertruck, for example, costs $1,293.75, while a front bull bar retails for $1,995. UP.FIT details at least 25 upgrades in its standard “Patrol Cybertruck” tier as well as multiple recommended and optional additions.

For comparison, a brand-new 2024 Ford Explorer 4WD Police Interceptor costs roughly $47,000. “While I can’t get into great detail at the moment… I’m able to say that we are indeed working with police departments as it relates to Cybertruck Police vehicles,” Unplugged Performance president Ben Schaffer told Popular Science in an email. Schaffer also confirmed the companies are bringing demonstrator police Model Y’s and Cybertrucks to industry events this year “to provide first hand experiences for law enforcement.”

Conclusion

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